InvestorBrandNetwork (“IBN”), a multifaceted communications organization engaged in connecting public companies to the investment community, today announced the release of the latest Stock2Me Podcast featuring fintech and financial media expert Ian Rosen. Rosen is the former CEO of StockTwits.com, co-founder of Even Financial and former general manager of MarketWatch. During the interview, Rosen discussed business model changes necessary for media companies to ensure their success going forward. “I think historically most media companies built a content product, and that content was handed off to a different division to be monetized. That monetization could only happen without touching or thinking about or working with the content production group,” Rosen said. “Instead, I think there’s a partnership that needs to be in play. That partnership will align the needs of the user or the reader and their demographic characteristics with ways that the reader or user can pay for that good content. So, the main thing that needs to change is an attitude of partnership between editorial and monetization.”
To view the full press release, visit https://ibn.fm/l9L1w
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