Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT), a leading producer, developer and operator of augmented reality (“AR”) interactive entertainment games, toys and educational materials in China, today announced that it has signed a three-year licensing agreement with Cup of Cosmo Studio (Beijing) Culture Co., Ltd. The agreement enables BHAT to use Cup of Cosmo Studio’s WUHUANGWANSHUI intellectual property (“IP”) on social media, toys and marketing materials, effective January 1, 2021. WUHUANGWANSHUI is an original Chinese cartoon and consisting of an image brand set of a cat (Wu Huang) and a dog (Ba Zahey). The brand is easily recognized in Chinese pop culture. “We are pleased to be partnering with Cup of Cosmo Studio with this licensing agreement for their famed WUHUANGWANSHUI brand, which we are confident will increase Blue Hat’s exposure and attract the attention of more potential customers. We expect this collaboration to serve as a catalyst for our business development efforts and strengthen our brand recognition,” Blue Hat CEO Xiaodong Chen stated in the news release.
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About Blue Hat
Blue Hat Interactive Entertainment Technology is a producer, developer and operator of AR interactive entertainment games and toys in China, including interactive educational materials, mobile games and toys with mobile-game features. The company’s entertainment platform creates unique user experiences by connecting physical items to mobile devices, which creates a rich visual and interactive environment for users through the integration of real objects and virtual scenery. Distinguished by its own proprietary technology, Blue Hat aims to create an engaging, interactive and immersive community for its users. For more information, please visit the company’s investor relations website at www.IR.BlueHatGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to BHAT are available in the company’s newsroom at http://ibn.fm/BHAT
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