Beeline Holdings (NASDAQ: BLNE), the fast-growing digital mortgage platform, announced the expansion of its proprietary AI agent Bob from customer support into sales and origination activities. Introduced in 2023, Bob has delivered borrower engagement six times more effective than human loan officers and generated 2.5 times more leads at near-zero cost. In Q2 2025, Bob piloted a sales role, producing $7.1 million in origination volume and $170,000 in revenue, with over half of borrower interactions occurring outside normal business hours. CEO Nick Liuzza said Bob is evolving into an expert on-brand communicator capable of driving loan production at lower cost, with plans to expand into borrower education, top-of-funnel sales, and eventually processing and underwriting by 2026.
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About Beeline Holdings, Inc.
Beeline Holdings is a technology-forward mortgage and title platform designed to simplify home financing for a new generation of buyers. By combining AI, automation, and modern UX, Beeline offers faster, more accessible, and more transparent home loan experiences for real estate investors and primary homebuyers alike.
NOTE TO INVESTORS: The latest news and updates relating to BLNE are available in the company’s newsroom at https://ibn.fm/BLNE
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